Fletcher Ross is the Global Brand Manager at SMEC, where he oversees the development and execution of the company’s global branding strategies. In this role, he is responsible for enhancing SMEC’s brand recognition, ensuring consistent brand messaging across international markets, and supporting business growth through strategic marketing initiatives. His expertise includes brand management, marketing communications, and strategic planning, contributing to SMEC’s reputation as a leading engineering and infrastructure solutions provider worldwide.

In July 2024, he had successfully lead the design team for SMEC’s new re-brand. which was a major success.